Country Music Association (CMA)

Nashville, TN (2014-2016) Country Music Association (CMA) was the first trade association formed to promote a genre of music. The organization started with 160 members and has now grown to more than 7500 industry professionals around the world representing every aspect of the business. Properties include CMA Awards, CMA Music Festival, CMA Songwriters Series, CMA Country Christmas, CMA EDU, and CMA Foundation. The Partnership department in particular arranges in-show brand integrations, on-site brand activations, customized digital fan content, brand messaging and placement on owned platforms and social channels, consumer sweepstakes, and event tickets.

Strategic Partnerships Coordinator

  • Account Management: securing and tracking both physical and digital deliverables; advancing/pre-event coordination; preparing detailed status reports

  • Marketing Event Planning: managing all logistics, travel booking, guest list, and content programming for Brand Marketing Summit and CMA Music Festival Partner Luncheon; curating experiences around client and/or initiatives involving VIP talent or opportunity; arranging media

  • Sponsorship Sales: preparing pitch decks and updating tailored proposals; building and maintaining email campaigns; prospecting new business

 Strategic Partnerships Intern (prior to being hired full-time)

  • Responsibilities: business development; updating festival management software;  managing event guest list, mailers, and check-in; updating partnership and marketing decks for internal and external use; and on-site support for A-list talent, client, and internal needs

Recommendations

I had the pleasure of working with Lauren during our time at the Country Music Association in Nashville, TN. Lauren and I worked alongside each other as part of the Strategic Partnerships department where we helped execute contract deliverables for CMA's 30+ Corporate Sponsors across the CMA Music Festival, CMA Awards and CMA Country Christmas Special. Lauren continually showed her passion, knowledge and excitement for the work we did and the clients we served. She was a critical part of our operation and quite frankly we couldn't have done half the things we did without her. On a more personal note Lauren brought a caring, fun and positive attitude to the team each and every day. I'm proud to have her as a lifelong friend. I'd recommend Lauren for any opportunity!

[Cody Lynch, former coworker at CMA / Regional Market Manager at Jack Morton Worldwide]

 

Photo source: CMA 2016